Sysdig

B2B security software

SALES + MARKETING

Sysdig new website + CMS

**Challenge:** Create a CMS that could be built and edited by a cross-functional group of collaborators. Represent both the new brand and product structure on their relaunched website.
**Solution:** We chose a WordPress based platform, both for it’s depth and flexibility as well as it’s relative familiarity. At Sysdig I’m responsible for the day-to-day operations of their website. This includes running the development agency relationship, setting project priorities and expectations, designing new pages, and enlisting contract design assistance. Once the main site is built, I design new pages as needed based on existing user flows and page templates, design new page elements, create site assets such as banners, and provide thinking around UX. I’m involved in all decisions with the site, including 3rd party integrations, video embeds, A/B testing, and being responsive to KPIs based on analytics.

I joined Sysdig just as they launched their second product, Sysdig Secure.
This required a new way of communicating their products, brand strategy, messaging, and visual identity. I co-led the search for a strategy agency to lead the company's rebrand. After an extensive search we partnered with the talented folx at Noise13, and our development partner was RedBridge for a custom CMS and web presence.
The following is a small sample of the work we created together, with a focus on the designs I executed myself.

MARKETING

Collateral system

SALES

Sysdig Lead Generation

**Challenge.** Communicate the technical know-how of a security company in an engaging and meaningful way. The open-source audience can be tough and the community is tight. They’re apt to call out fluff when they feel it.
**Solution.** We commission an illustration system that is based on technical concepts yet is still fun and engaging. I used this system, combined with messaging and content that is useful and based on thought leadership and generosity.
**Role:** Ad system + visual design

WORK PLACE EXPERIENCE

Sysdig office posters

BRAND EXPERIENCE

Sysdig event swag

Challenge: Once the new brand was launched, we needed to find ways to represent it for event experiences.

Solution: We knew that leveraging Sysdig employee excitement would be a part of our strategy, so we set about equipping them with what they needed. I set the bar high. If we were going to create physical swag let’s be proud of it. The bold, tone-on-tone look stood out in crowded event floors.

The other part of this project had to do with fulfillment. We set up a self-service web portal so people could order cards, shirts, and other swag themselves. This saved time and energy and encouraged particpation.

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